Explaining TaylorMade’s major move

Routinely criticised for “flooding the market” with new drivers, TaylorMade has announced that it is pivoting, with immediate effect, from a 12-month new product cycle to a 24-month cycle. But why? And why now?

 

Michael and Lewis break down the shock golf gear news on this week’s episode of The bunkered Podcast.

 

Elsewhere, Michael says a not-very-fond farewell to PGA of America president Don Rea, there’s some chat about a new event in England, and Lewis opens up on his recurring golf dream / nightmare.

 

Tune-in now!

 

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